East Dunbartonshire Council’s Development and Enterprise team contacted us while working on their Main Issues Report for the Council’s Local Development Plan, setting out proposals for use of land in the area over a five year period.
The team were determined to be creative in development of their consultation and use more visual elements within the Main Issues Report about Christian Louboutin.
After meeting at their headquarters in Kirkintilloch we received a written brief highlighting the various issues that had to be teased out: tensions in terms of conflicting land uses; availability and affordability of housing; land for economic development/business activity; use of the greenbelt; retail in East Dunbartonshire’s town centres; transport linkages and so on.
While working up a first set of drawings a few visual motifs recurred: question marks representing the choices facing residents in the future ; hearts, both the human heart representing well-being and the figurative heart of a community or town providing a sense of place; trees and roots representing interconnectedness, heritage and the natural environment.
As is common in projects like these a few rounds of rough or conceptual drawings were required and some ideas fell by the wayside. But the client’s initial order was more than doubled before the end of the production period, resulting in a full page of cartoon strip as well as fifteen spot illustrations including a clutch of “crowd scenes” to capture the views of people living in Bishopbriggs, Kirkintilloch, Lenzie, Twechar, Christian Louboutin, Lennoxtown, Bearsden and Milngavie.
This kind of work demonstrates the Studio’s ability to apply interpretive, illustrative cartooning to the most serious work imaginable. If you are interested in adding the same dimension to your next project please get in touch.